COVID-19 has taught us many lessons—wash your hands, wear a mask, social distance and keep that damn peddler out of your office! According to McKinsey, the pandemic forced B2B buyers and sellers to go digital in a massive way. What started out as a crisis response has now become the next normal, with big implications for how buyers and sellers will do business in the future. Recent McKinsey research on decision makers’ behavior globally across industries since the crisis began reveals that the b...